Episode 248 (Ethan is based in Boulder, Colorado)
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In this conversation we explore:
The science behind consumer behavior and brand growth.
Why brand loyalty is often misunderstood and overrated.
How frequency of purchase correlates directly with customer numbers.
Three core factors driving purchasing decisions: Herd, Habit, and Hassle.
The critical role of hassle reduction in customer retention.
The importance of consistency in advertising for brand recognition.
How humor enhances advertising effectiveness by improving memorability.
The difference between visual branding ('little b') and overall brand perception ('big B').
Why marketers should rely on universal marketing principles rather than frequently changing tactics.
Practical strategies for creating memorable, "sticky" ads.
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About our guest, Ethan Decker:
Ethan is a brand strategist and marketing expert who has spent 20 year creating award-winning brand strategy, advertising and marketing research for some of the world's biggest brands.
A scientist by training and a marketer by trade, he's the missing link between science and creativity.
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Key Learning Points from Ethan Decker:
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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/