Marketing perspective from a person with Tourette's: Kristof Morrow

Show Notes

Is there enough Human Spirit in your Marketing?

Episode 221 (Kristof is based in South Carolina)

In this conversation with Kristof Morrow we explore:

• The honest perspective from a person with Tourette's Syndrome


• The value of revealing a flaw


• Talking about internal conflicts


• Indirect marketing versus direct marketing


• Memorable characters from Super Bowl ads


• Understanding the audience that likes and follows you


• Recognizing the perspective of the audience, their bias and ignorance


• How to show kindness in your marketing


• Being transparent about your deficiencies 

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About our guest, Kristof Morrow:

Kristof is an award wining journalist and the author of two books in the fantasy series, The Second Sun. He is a disabled veteran. He has Tourette's Syndrome which offers him a unique perspective on marketing and communication. His mission is to help people better understand each other.

You can learn more about Kristof and his book, at the website: https://www.kristofmorrow.com/

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Excerpts from this conversation with Kristof Morrow:

Respect is a large part of marketing.

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For example, you you just said "Shakespeare" when we weren't even talking about Shakespeare.

And Christophe also has Tourette's Syndrome, which means, and as most people might understand it, that people have tics. They often say things involuntary.

Sometimes they might even have physical tics, I'm guessing. And let's see how that gives Kristoff a particular perspective that most of us can't see. And today we're going to talk about the spirit of marketing.

And that's an interesting phrase that you used Kristoff. Tell us what that means to you.

I think that means ultimately, like, how, how much of yourself, how human your approach to marketing is, how much you deviate from the notion that there has to be sort of a calculated approach. It's very it's a lot more human, I think. Yeah, so, for example, like I have Tourette's.

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You were more transparent that way. And I'm wondering, have you been told that before that you appear to be more transparent with your feelings?

Yeah, that's, um, that's a large, a large part of, I think, I think that's some part, at least a component of my success, is that I don't pretend to have confidence. I'm, yeah, I make no effort to false, to falsify that it doesn't it doesn't help. It doesn't help because people can see it, and then they just sort of pity you in secret.

But if you, if you confront it, I feel like they can get on board with that, and they can, they can think within themselves, like, you know, what would I be doing in this situation, rather than, oh gosh, look what he's doing in this situation.

You know it's, yeah, it allows, again, it allows you to be, for people to Rick, to to acknowledge your humanity, Shakespeare, Shakespeare.

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