Saturday, April 29, 2023

Podcasting for Executives: Brandy Whalen Interview

Why should executives, entrepreneurs and company leaders appear on podcasts? How can they be better prepared to shine on the podcast? https://youtu.be/KGsdjb9Wsw8 Advice from Brandy Whalen, cofounder of Kitcaster. ----- Our discussion explores podcast guesting as an avenue to convey your messages in a more meaningful way. Why would business and company leaders appear on podcasts? Why is podcasting a more attractive channel than social media? How can you prepare to be an effective and memorable guest? What can you do to feel more comfortable when being interviewed? How can you convey a more human feel to your message? What can you do when the host stumbles or asks inappropriate questions? ----- Kitcaster books business leaders on the right podcasts to best convey their intended message. Learn more and Kitcaster and their services here. https://kitcaster.com/ https://www.linkedin.com/company/kitcaster/ https://www.linkedin.com/in/brandy-whalen/ https://twitter.com/kitcasterpod ----- Conversation outline: 00:00 Introduction of YIM and Brandy Whalen 02:01 Who would want be be on a podcast and why 02:56 What can C level executive talk about on podcasts 05:59 How is a podcast like a coffee conversation? 08:43 Start with a pain point 09:52 How to address a sensitive topic 11:25 Transition phrase to get out of trouble 13:35 Tell us about yourself 16:00 What's your goal in podcasting 17:43 Should you start your own company podcast? 19:29 Mistakes to avoid when podcasting 24:21 How to prepare for the interview 26:44 Mistakes when reaching out to podcast hosts 29:47 You want to be successful on a podcast ----- Listen to this episode on the podcast https://yourintendedmessage.com/episodes/podcast-guesting-for-the-c-suite-brandy-whalen-030 ----- Excerpts from this conversation with Brandy Whalen on Your Intended Message: The C level people who want to appear on podcasts or do appear in podcasts? Are they delivering a corporate message? Or is it more of a personal message? Yeah, that's a really that's a really good question, George. And, you know, I love the name of your podcast, your intended message, because I feel like I that is what I preach every single day. And really, what I tell our clients is that there is not a single podcast out there that I think would want to have you on as a guest. So you can pitch your product or service, that would be a terrible lesson. So, you know, for us, what we tell our clients is that podcast provide this unique opportunity for potential customers, customers, employees, to really get a good look at who it is that's behind the curtain of whatever company you're out there representing. And maybe bringing your personal will always bring in your personal story. But then we then your professional journey as well. You know, it doesn't have to be a sales pitch. You don't have to run through your corporate talking points. Those will come naturally if you do it right. And you're weaving the conversation together in a more organic way. I'm wondering, with all the with all the Oh, terrible fake news out on social media, is the podcast, perhaps podcasting? Is that maybe an answer to the abuse of social media? Well, I think it is, and my co founder absolutely thinks that it is he actually abandoned social media altogether. And he was like, podcasting is it. This is where we see real people. And I do believe that I think podcasting lives in this really sweet medium of allowing people to be who they are and to be a little bit vulnerable. I think in the world of social media, we just get to see what people want us to see right all the the vacations and all the good things that are happening and I think the long form use of a pod Cast is that you get to hear, you know, hey, listen, I fallen on my face many times before I got to this place. And that's what we want to hear. And that's what we connect with as human beings. ------