Friday, May 26, 2023

Mission Dirven Leaders: Ethan Martin Interview

How to become a mission driven leader for your team? https://youtu.be/R9avb9z5vjk In this conversation with Ethan Martin we explore: What does it mean to be a mission driven leader? How does that clear vision and mission nurture a strong team? Why might three year goals and plans be more successful? Why it's okay to adjust plans along the way? What does love have to do with it? What can an entrepreneur learn from flying a plane? ----- Ethan Martin is president of PFD Group. PFD Group focuses on helping high growth companies identify their strategic goals, build high performing teams, and execute their plans, by leveraging their expertise as industry CEOs. Learn more about PFD Group here https://www.pfd-group.com/ Learn more about the book, The Mentorship Engine https://www.mentorshipengine.com/ ----- Conversation Outline 00:00 Introduction 02:08 What does Mission Driven mean? 04:26 It's more than simply doing what you love 04:51 Three year plan vs 5 or 10 year 08:28 Lack of clear vision during crisis 10:34 Identify the core customer 14:14 Why should senior leadership speak with customers? 17:58 How is flying a plane like a mission driven business? 19:47 How to find the vision 24:00 Mentorship Engine ----- Listen to the podcast interview with Ethan Martin on the podcast, Your Intended Message (episode 78) https://yourintendedmessage.podbean.com/e/mission-driven-ceo-what-does-it-take-with-ethan-martin/ https://yourintendedmessage.com/episodes/mission-driven-ceo-what-does-that-look-and-feel-like-ethan-martin-966 ----- Excerpts from this conversation with Ethan Martin Communication is paramount, and the work that you're doing. And I'm intrigued by your work focus, because you're working with with CEOs and company leaders to improve their business. But you start from a place of being mission driven. What exactly does that mean? Yeah, what we're seeing with our clients all over the world, George, is the importance of having a higher calling tied to your business. When there's, we call it a B hag. This is from Jim Collins and the fantastic research that Jim has done from good to great, and his other books, especially beyond entrepreneurship 2.0, which we absolutely love, just so much wisdom in that book. As leaders, we have a calling, we have an opportunity to truly steward the lives of those people working for us. And what we see when we align our business to a higher calling, some big problem that may take most of our life to solve if not even beyond our lives, it helps us to attract and retain the best talent. people I think are realizing out of this pandemic, that life is short, and who we choose to spend our time with is critically important. And so when as leaders, we align ourselves to these higher calling of what's really in our heart, what we're really passionate about, it is amazing how that is really key to building a great business that will grow, that will be very profitable, that will really solve everything. But it all begins with having that kind of powerful mission tied to your company. ----- Life is really short. It's probably kind of the first thing I'd frame that conversation with the CEO. And as the leader, you get to create anything you want to create something you care about creates that really inspires you, there'll be times where you're gonna get challenged in ways you can't even imagine. And if you don't have that higher calling, if you don't have that mission, that's really core to you. There may be times when you're tempted to give up or do something else. And so having that commitment is so so key. But you also you don't have to do this alone. By building a really strong leadership team that shares your core values and is performing it free is the CEO to truly be the CEO. And it takes a lot of the stress and a lot of the risk away than if a leader is trying to solve everything himself or herself. ----- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/