How to talk to the media with Ed Barks on the podcast, Your Intended Message https://youtube.com/shorts/lDtycR0VtmU You can substitute any number of words - we're excited. We're just any number of words lately that have that have kind of fallen into that genre. And you're absolutely right. It's not important what you feel it's important what you can deliver to, of course the reporter but more importantly, that reporters audience, that's who they care about. That's who they're writing for. That's the eyeballs they're trying to get. That's the subscription they're trying to sell. So it's a matter of figuring out not what's important to you. But the issues that are important to you, how can you translate them to the public that you're trying to reach to your target audience ----- Listen to this interview on Your Intended Message podcast https://yourintendedmessage.podbean.com/e/talk-to-the-media-ed-barks/
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