What to say when things go wrong? How might you save the day during a disaster? Don't panic, speak the truth and reassure people. Listen to the advice of Edward Segal as we explore the challenges of crisis management. https://yourintendedmessage.podbean.com/e/crisis-communication-edward-segal/ Learn more about crisis communication from Edward Segal https://edwardsegal.com/ ------ 00:00 Introduction 01:30 Common mistakes with crisis management 02:33 Fire drill is a good analogy for crisis 03:17 Your crisis plan must include... 04:56 Template for a crisis plan - free 07:48 How does a leader prioritize their messages 09:51 How to say that you don't know 12:45 What if we did wrong? 13:39 I'm sorry is not an admission of guilt 15:52 how to talk to the media during crisis 19:13 Address emotional questions 22:07 Companies that handled crisis well 26:47 Control the message 29:32 We're looking into it For more on business communication skills, listen to the podcast, Your Intended Message https://yourintendedmessage.com/ Learn about your host, George Torok https://www.linkedin.com/in/georgetorokpresentations/ https://www.speechcoachforexecutives.com/