How to be more in control of your business: Erin Marcus

How to clarify your direction and stay on track
The magic formula of intent, responsibility and action
Episode 182 (Erin is based in Chicago)
In this conversation with Erin Marcus we explore:
The importance of being more in control of yourself
The need for black and white language in a grey world
How to develop and employ litmus tests for yourself
The importance of debriefing every event, project or activity
The role of both emotion and logic in every buying decision
Recognizing the dangers of insecurity and desperation
Aligning your marketing plan with your personality
A powerful daily exercise to keep you moving toward your short term goals
About our guest Erin Marcus:
Erin Marcus is the founder and CEO of Conquer Your Business, aninternational company helping driven entrepreneurs and small businessowners get the financial and emotional freedom they need to build abusiness and a life they're proud of.
Having made the successful leap from corporate executive toentrepreneur, Erin uses that experience, along with her MBA education andstreet smart upbringing, to help her clients reach heights they neverdreamed possible. And have fun doing it!
She is host of the podcast, Ready Yet?
Learn more about her podcast and her services at
https://conqueryourbusiness.com/

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Excerpts from this conversation with Erin Marcus:
You're either moving towards your goal or away from it.
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And one of the things that I learned being immersed in that world is soft language and euphemisms, just give you an out rate soft language and euphemisms for the reality of your situation makes you think you have more time to take care of something makes you think things might not be as hard as they are.
And so to your point, it's a test. I use very bumpers in my gutters, strong litmus tests to set my stage for better decision making.
And that suggests that we need to be willing to make bad decisions and admit that.
I make tons I do. Oh, my God. You can't screw things up more than I've screwed them up. However, it's your decision. And you can't sit back and say, well, it's not my fault. I tried. And they didn't let me.
Yeah, I mean, and I watched that play out over and over and over again. Because the truth is, there's a lot of things in, you know, just, let's just keep in careers and business. There's so much that has to change.
There's so much that has to change with discrimination and access and representation and opportunity. There is so much that has to change. However, you as one individual do not have time to sit back and wait for that change, before you create the life you want for you.
That type of systemic institutional change can take a while. Why would you wait for it? Why would you give that much power away? By waiting for things to happen waiting for change. And I know it's you know, it's an outcome of different dynamics in our society, it's easier to blame other people than take responsibility to wait, you know, the litigiousness of if that's where it is that it is now.
Right, the litigiousness to repeat a potentially new word of our society, like there's this thing we have done to create blame. And it doesn't have to be so myopic, right? It doesn't have to be you whether or not this institution is right or wrong doesn't mean that I don't have to take responsibility for myself.
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And I'm a big fan of debrief. I analyze everything this is you know, we're, as we record this, we're coming you know, we're into November, and there's a lot of people that are going to be doing their business planning. Business Planning is something that happens daily.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, n